DISCOVERY CHANNEL

PAUL JR DESIGNS: THE BLACK WIDOW CAR BUILD

Taking a different stylistic approach from the format of American Chopper, we captured one of the most challenging builds Paul Jr. has faced, creating a custom car build. Designing the car to be a perfect companion to one of his most prominent custom bikes from American Chopper, Paul Jr and his team set out to build the Black Widow Car. Over a period of 8 weeks, we took a unique approach to production with short, targeted and carefully planned segments of the car build to capture the significance and intricate details Paul Jr had to adapt to, then take to the next level.

THE BLACK WIDOW CAR

BIKER LIVE CONTENT

While shooting the Black Widow car build, Discovery Channel asked us to produce, shoot and edit a series of videos for their Biker Live campaign featuring Paul Jr.